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Main Dashboard

Your central hub for monitoring platform performance and managing campaigns.

Main Dashboard

Dashboard Overview​

The main dashboard provides real-time insights into your retail media platform:

Key Metrics​

At the top of the dashboard, you'll see:

  • Campaigns - Total number of active campaigns (with % change vs. last period)
  • Advertisers - Number of active advertisers
  • Products - Products being advertised
  • Income - Total revenue generated
  • Views - Ad impressions
  • Clicks - Total ad clicks
  • Sales - Number of sales
  • CTR - Click-through rate

Performance Charts​

Two main charts show trends over time:

Type 1 Chart:

  • Clicks and CTR (Click-Through Rate)
  • Time-based performance visualization

Type 2 Chart:

  • Sales and Views correlation
  • Track conversion trends

Campaigns Table​

Below the charts, view all campaigns with:

  • ID - Campaign identifier
  • Campaign Name - Descriptive name
  • Advertiser - Who is running the campaign
  • Status - Active/Inactive/Paused
  • Start/End Date - Campaign duration
  • Budget - Allocated budget
  • Views, Clicks, Sales - Performance metrics
  • Billing Model - CPM, CPC, or HYBRID
  • Location - Where ads appear
  • Type - products or display

Dashboard Actions​

Top Right Actions​

New Campaign Button

  • New Campaign - Create a new advertising campaign
  • Export (PDF, XLS) - Download performance reports
  • Schedule Report - Set up automated reporting

Filtering Options​

Use the filter dropdowns to refine your view:

  • Products filter
  • Campaign status (Active/Inactive)
  • Ad type
  • Location
  • Billing mode
  • Country/Domain
  • Time period

Quick Actions​

From the dashboard, you can quickly:

  1. Create Campaign - Click "New Campaign" button
  2. Export Data - Generate PDF or Excel reports
  3. Schedule Reports - Automate report delivery
  4. View Campaign Details - Click any campaign row

Understanding the Metrics​

Campaigns​

Total active campaigns. Green arrow indicates growth compared to last period.

Income​

Total ad revenue. Displayed in your account currency.

Views​

Number of times ads were displayed to users.

Clicks​

Total clicks on advertisements.

CTR (Click-Through Rate)​

Percentage of views that resulted in clicks. Formula: (Clicks / Views) × 100

Sales​

Number of conversions attributed to ads.

Next Steps​

Tip: Use the dashboard filters to focus on specific campaigns, time periods, or advertisers for detailed analysis.