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Ad Targeting

Are ads matched to what a user is browsing on the site?​

Yes, if the advertiser chooses to use targeting. We have quite a few options available — best to check our knowledge base for the full picture: https://mageads.com/docs/knowledge-base/admin-panel/create-campaign#step-5-targeting

What targeting options are available on the platform?​

  • GeoTargeting — target by location (regions, cities, area exclusions).
  • Technical Targeting — target by device type, browser, or operating system.
  • Frequency Capping — limit how many times the same user sees a given ad within a set time period.
  • Profile Targeting — target based on shopping behaviour (e.g. viewed products, added to cart, order history) with the ability to exclude specific groups.

How do you distinguish targeted campaigns from non-targeted ones?​

Right now, targeting details are visible within each campaign. During the approval process you'll naturally look at the campaign anyway — if the targeting tabs are active, it's immediately clear that targeting is enabled and what it covers. We're also open to UI suggestions — for example, adding icons on the campaign list to flag active targeting at a glance would be a quick improvement to implement.

Can we exclude specific products or search terms from ad targeting?​

Yes. Just remove the relevant products or entire categories from the product feed that's imported into the platform. Without that data, the system can't link a product to a user, so targeting on those products simply won't happen.

Need help? Contact support at info@mageads.com