Tracking & Events

Track user interactions and conversions.

Tracker Types

Event	Description
Homepage Visited	Track homepage visits
Category Browsed	Track category page views
Product Browsed	Track product page views
Product Added	Track add to cart
Product Removed	Track cart removals
Cart	Track cart interactions
Order Started	Track checkout initiation
Product Ordered	Track completed purchases

Implementation

Insert tracking code on relevant pages:

<div id="ccx_tr_c96067afda2d47d73c06835a9cf71111"></div>
<script type="text/javascript"> 
/* PUT YOUR VARIABLES HERE */ 
var W2T_vars = '' 
+ '/' + 'products_ordered' 
+ '/' + '{USER_ID}' 
+ '/' + '{SALE_VALUE}' 
+ '/' + '{ORDER}' 
+ '/' + encodeURIComponent('[{"id":"{ID}","price":"{PRICE}","in_basket":"{QUANTITY}"}]');

/* END OF VARIABLES STRING */ 
var tr_scr = document.createElement("script");
tr_scr.type = "text/javascript";
tr_scr.src = "https://delivery.mageads.com/tracker=1/track/shoppers"+W2T_vars+"/track.js";
document.getElementById("ccx_tr_c96067afda2d47d73c06835a9cf71111").appendChild(tr_scr);
</script>

Variable Mapping

Variable	Description
{USER_ID}	User ID from cookie (base64 encoded)
{SALE_VALUE}	Order total
{ORDER}	Order number
{ID}	Product ID
{PRICE}	Product price
{QUANTITY}	Product quantity

Tracking Requirements

✅ pixel_view - Call when product is visible in viewport
✅ pixel_click_nordr - Call on product click
✅ Product Ordered - Track completed purchases

Best Practices

• Implement all required trackers
• Ensure User ID is correctly passed
• Test tracking in development
• Verify events fire correctly