Retail Media Calculator for your marketplace
Enter your GMV — we’ll show you how much ad money your vendors could spend with you instead of with Google, Meta, and other ad networks.
Enter your GMV or traffic
Fastest estimate using industry benchmarks — Retail Media typically runs 2.5-7% of GMV
GMV (Gross Merchandise Value) — total annual sales value through your marketplace
We convert traffic to GMV using e-commerce benchmarks: ~2% CR × ~$60 AOV
Today this money goes to Google, Meta, and other ad networks. You’re not monetizing your own traffic — even though you’re in the best position to do it.
Breaking the number into components
Move the sliders — calculator instantly shows Active and Untapped demand potential
Vendors already in your catalog
How much your existing vendors with trade marketing budgets could spend with you — if you gave them advertising infrastructure.
Brands outside your catalog
Brands in your category not yet in your catalog — ~35% are actively looking for retail channels with Retail Media infrastructure.
These are ballpark figures. Yours are concrete.
The calculator uses industry benchmarks. During the free audit we calculate your numbers using your marketplace data — and show you a 90-day MageAds platform rollout plan.
How we calculate this
Calculator methodology in 5 points
Where does the 2.5-7% GMV figure in Step 1 come from?
This is the industry benchmark for Retail Media ad spending in mature marketplaces. Amazon, Allegro, Zalando and similar operators generate ad revenue at 4-8% of GMV. For early-stage Retail Media operators starting from zero, the realistic target after 12-18 months of rollout is 2.5-5% of GMV.
What is “Active demand”?
Vendors already in your catalog who have trade marketing budgets (discounts, placements, POS materials). These budgets currently go to Google Ads/Meta or other retail channels. With Retail Media infrastructure in your marketplace, they could stay with you. We calculate: vendor_count × pct_with_budgets × avg_budget_per_vendor (benchmark per category).
What is “Untapped demand”?
Brands not yet selling through your marketplace but in your category. ~30-40% are actively looking for retail channels with Retail Media infrastructure (our research + IAB benchmark). With a good ad platform, they become your new vendor AND advertiser simultaneously.
Average trade marketing budgets per vendor — where do these numbers come from?
Benchmarks: Fashion $24K/year, Electronics $40K, Beauty $31K, Home & Garden $21K, FMCG $19K, Sports $24K, Kids $18K, Multi-category $25K. These are average annual trade marketing budgets for mid-market vendors (sources: IAB, MageAds proprietary data from rollouts).
Is using the calculator a commitment?
No. It’s an estimation tool to show order of magnitude. No email, no signup, no signing anything required. Your decision to talk to us is completely separate. If you want concrete numbers for your business — book a free audit (also no commitment).